It hears the speech, sees the cuts
A transcription pass with word-level timings, plus scene detection — so the edit knows where a sentence ends and where the shot changed.
iPhone · private beta
Your footage, cut into finished reels.
Not stock. Not generated video. Your own raw clips — read, trimmed, graded and captioned into vertical reels you can post without opening an editor. A shoot day, a listing, a trip, a day on the water: it reads which one it is and cuts it the way that one should be cut.
Five reels on the house, in the browser. The iPhone app is a private beta — invites go out by hand.
How it reads your footage
Four decisions it makes for you, in the order it makes them.
It keeps the takes that hold
False starts, dead air and filler come out. Pauses shorter than half a second stay in: that is rhythm, not waste.
B-roll lays over unbroken audio
Picture and sound are separate decisions. Cutaways sit on top of the talking rather than replacing it, so the reel is never silent where it isn't on a face.
Captions, timed to the word
Three or four words a card, the spoken word lit in amber. Most people watch on mute, so the reel has to work on mute.
There's no music in the file
We can't license a track to embed in your reel, so we don't pretend to. What we do instead: every cut lands on a 120 BPM grid, so the track you drop on it lines up with the edit rather than fighting it.